1231
1. House of Yoshin
House of Yoshin
A multi-concept hospitality brand redefining modern Japanese dining on Long Island.
Overview
House of Yoshin is a high-end dining concept built around three distinct experiences: a Michelin-level kaiseki room, a vibrant cocktail bar, and a members-only whisky lounge. Each space carries its own identity while contributing to a unified brand narrative.
Challenge
The brand required a clear positioning that could balance multiple concepts without diluting its identity. It also needed a strong visual and content direction to communicate a refined yet approachable luxury experience.
Our Approach
We developed a cohesive branding and marketing strategy that emphasized contrast and clarity between each space while maintaining a consistent overarching tone. Our work focused on visual storytelling, content production, and campaign direction that reflected the brand’s depth and versatility.
Execution
* Brand positioning and narrative refinement
* High-end visual direction across all concepts
* Photo and video production (food, atmosphere, service)
* Social media strategy and content planning
* Campaign design for seasonal and membership experiences
* Influencer collaboration and event coordination
Outcome
House of Yoshin established a distinct presence in the market, with a stronger and more recognizable brand identity. The content and campaigns helped communicate the uniqueness of each space while reinforcing the brand as a whole.
⸻
2. Sup Vietnamese
Sup Vietnamese
A modern Vietnamese dining concept centered around freshness, warmth, and everyday connection.
Overview
Sup Vietnamese blends traditional Vietnamese flavors with a contemporary dining experience, focusing on natural ingredients, vibrant dishes, and a welcoming atmosphere.
Challenge
The brand needed to elevate its visual identity and better communicate its concept to a broader audience, especially in a competitive local market.
Our Approach
We focused on building a clean, fresh, and approachable visual system that reflects the brand’s “healthy and seasonal” philosophy. The goal was to create content that feels natural, warm, and highly shareable.
Execution
* Visual identity refinement for social media
* Food and lifestyle photography direction
* Seasonal campaign planning (Mother’s Day, summer, etc.)
* Short-form video production
* Social media management and content strategy
* Advertising direction for local audience growth
Outcome
Sup Vietnamese achieved a more consistent and elevated brand presence across platforms, with stronger audience engagement and clearer positioning within its market.
⸻
3. Voodoo Crab
Voodoo Crab
A high-energy seafood concept built around bold flavors and a strong community presence.
Overview
Voodoo Crab is a multi-location seafood restaurant known for its lively atmosphere, customizable sauces, and fresh seafood experience.
Challenge
Despite strong in-store energy, the brand needed more structured marketing and stronger online presence to match its in-person experience and drive continuous engagement.
Our Approach
We built a campaign-driven content strategy that aligns with seasonal moments and community events, translating the brand’s energy into digital platforms.
Execution
* Social media management across multiple locations
* Seasonal campaign creation (Cinco de Mayo, Easter, summer events)
* Poster and promotional design
* Content production (food, drinks, lifestyle)
* Advertising strategy (Meta & local targeting)
* Community-driven marketing initiatives
Outcome
The brand developed a more dynamic and consistent online presence, with stronger engagement and improved visibility across its locations.
⸻
4. Sora Omakase
Sora Omakase
A refined omakase experience focused on seasonality and precision.
Overview
Sora Omakase is a high-end sushi concept emphasizing seasonal ingredients, curated courses, and an intimate dining experience.
Challenge
The brand needed to maintain its premium positioning while continuously attracting new customers and refreshing its appeal.
Our Approach
We focused on storytelling through visuals and seasonal narratives, highlighting both the craftsmanship and the evolving menu experience.
Execution
* Content direction for omakase storytelling
* Food photography and video production
* Seasonal campaign concepts
* Email and customer communication strategy
* Influencer collaboration planning
Outcome
Sora Omakase maintained a strong brand presence while introducing new narratives that kept the experience fresh and relevant to both new and returning guests.